Sainsbury’s is launching a new multi-activity holiday club in Eddington this summer. Paralympian gold medallist Jonnie Peacock visited the University of Cambridge Primary School at Eddington, the University’s new district in the City, to launch the clubs and try some of the activities that will be on offer, in partnership with not-for-profit health body ukactive.

New research from Sainsbury’s* reveals that the additional costs that school holidays bring are giving local parents headaches. 64% of parents who are worried about the imminent summer holidays cite the additional costs that come with the time of year as being the cause of their stress well above worries about making childcare arrangements (44%).

With costs limiting what activities can be planned during the holidays, 73% of parents think their child will feel lonely or bored while off school. The research has also revealed that the average child in East Anglia will spend less than three hours out of the house each day during the summer break.

Dr James Biddulph, University of Cambridge Primary School Headteacher, said: “We see during term time how physical activity improves learning readiness but at any time of year physical activity has many benefits including building children’s wellbeing and confidence. It’s therefore so important that children remain active during summer holidays so they can return to school in September with a spring in their step.”

Jonnie Peacock, an amputee runner and Active Kids ambassador, said: “I look back on my summer holidays in Cambridge as weeks of playing games and sport with friends and it’s such a shame that for many children today, they are spending most of the time off at home instead, lonely and bored. Sainsbury’s Active Kids holiday clubs are a fantastic way for children to spend a week and I’ve seen from my taster today that with so many activities to try there is no chance of being bored!”

Jonnie Peacock at Eddington

Judith Batchelar, Director of Sainsbury’s Brand, commented: “Parents have told us that the long school holiday can bring challenges. Sainsbury’s Active Kids holiday clubs are designed to ensure no child is bored with the chance to try a number of different supervised activities and enjoy a healthy lunch for £7.50 a day.”

Sainsbury’s Active Kids holiday clubs are designed to help children from 5-15 years lead healthier lives, get active, and eat well while enjoying the summer with friends. The clubs offer a wide range of activities, tailored by age group, including gymnastics, tennis, cricket, dodgeball and football alongside active play, dance and arts and crafts.

The holiday clubs will be hosted by Premier Education, one of the leading holiday club providers in the UK. They will provide action-packed programmes that are delivered by fully accredited ukactive Kids Code of Practice professionals and will be supported by trained and accredited young leaders from the local community.

  • The Sainsbury’s Active Kids holiday club will be taking place between 30th July and 31st August from 9am to 4pm on Monday to Friday in the University of Cambridge Primary School, Eddington Avenue, Cambridge CB3 0QZ. 
  • Sainsbury’s customers can redeem 200 Nectar points to receive a code to access the booking hub. Spaces at a holiday club can then be booked for £7.50 per child, per day, which includes a healthy lunch and snacks. 
  • A booking code allows customers to book spaces for up to five children and each child can join a club for up to five days.
  • To book a space at a Sainsbury’s Active Kids holiday club this summer, customers can sign up via: https://activekids.sainsburys.co.uk/.

* One Poll survey of 89 parents and 84 children aged 6 – 15 years old in East Anglia in May and June 2018